AMMORTAL

While studying at CU Boulder, my senior year Capstone project was to work with a team to build a creative brief, brand redesign, and an advertising campaign for a real-life company. This included creating digital and physical marketing materials, media plans, social media campaigns and content, trade booths, conducting consumer research, and more. We formed our ad agency, District. As the art director, I decided on all materials' look, feel, approach, and tone, designing cohesive components that illustrated our call to action while maintaining aesthetic consistency. 

Our company, Ammortal, makes all-encompassing, multimodal wellness beds. The features include red light therapy, pulsing electromagnetic fields, vibroacoustic sound therapy, molecular hydrogen therapy, and guided meditation. Testimonials have compared the experience to a psychedelic revelation, and it is endorsed and used by the U.S. Military, the NFL, the MLB, and the U.S. Olympic Team. 

The challenge: How do we sell a $150,000 bed to individuals, not companies? Ammortal sounds good on paper, but it’s expensive, and there are few opportunities for a trial session. Consumers are not convinced it’s worth the investment and able to deliver its promise. So, we positioned Ammortal as the professional solution to expedited athletic recovery. 

By engaging, depicting, and partnering with those whose livelihood depends upon their body’s ability to perform, we position Ammortal therapy as a natural habit for those at the top of their class. If the professionals trust Ammortal, individuals and businesses will follow. We did so through the “Ammortal Wellness Tour”, inviting consumers to see Ammortal as the future of health and performance – it’s a must-have investment for anyone serious about unlocking their full potential. Check out the full presentation here.